Many of the posts in this blog have discussed the ways in which society and the environment are compromised for human growth and development. This is the idea behind the question: how does the whole world fit into the anthrosphere? With insatiable demand and competition for resources and land, it seems obvious that not everyone can be left satisfied. Those who most often lose out are those whose needs represent the least profitability and those who are most vulnerable; this can include people, wildlife, communities and ecosystems. Sometimes it can seem that what is fair and sustainable is inherently contradictory to commercial and economic success. However this need not be the case.
The growth of the green economy and greater global awareness of issues such as climate change, social justice, biodiversity and inequality, has awoken a social and environmental conscience so that it makes good business sense to have ethical integrity, to be environmentally engaged and to be socially aware. In the below video Simon Anholt discusses the idea of a "good country" and the way in which countries with a positive reputation become more competitive. The idea can be applied to businesses and to people, and hopefully can help to change the idea that society and the environment are obstacles to growth and development, so that instead they might be seen as a pathway to prosperity.
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